Dave is a mission-driven startup that aims to level the financial playing field for all Americans. I joined in early 2020 with a mandate to build and scale the creative production department. Over the course of three years I oversaw the creative development, production and post of thousands of short form ads which drove millions of dollars in revenue for the business. In the process I learned a ton about user acquisition, cross-channel marketing strategy, product development and what it means to show up for a mission driven organization.
The creative behind Dave’s best quarter in company history.
Three TVCs for Dave's flagship annual campaign. Brought to life by Funworks x Prettybird. I EP'd the creative + execution from ideation through delivery on the in-house side at Dave.
Client: Dave
Agency: Funworks
Production Company: Prettybird
VFX: Lvly
Directors: Tim & Eric
Puppeteer: James Kemp
Celebration was the name of the game on this hardworking direct response campaign for Dave's Extra Cash product. 2 days, 14 setups, 300+ deliverables. I ran this job soup to nuts with our agency partner Ammolite.
Client: Dave
Agency: Ammolite
Director: Rachel Treliving
VFX: Native Foreign
Some snaps from one of the many fully animated advertising spots I produced for Dave. This one was built in 2 weeks start to finish to support the launch of Dave’s rebranded Extra Cash product.
Client: Dave
Agency: Native Foreign
A small sample of the thousands of DR (direct response) ads my team produced over the years, both in-house and with agency partners supporting the work. No two projects were ever the same. We kept pace with the language and style of social media exploring creative formats that included celebrity partnerships, influencer and UGC content, customer testimonials, platform specific creative (Meta vs TikTok vs Snap vs Youtube vs Programatic), animation, statics, GIFs and everything in between.